Ural - Geo

Have Good Taste

Ural came to us with a simple yet broad proposal - “help us sell all 20 of these things.”

Together with my writing partner Hawley Martin, we developed a campaign, tagline, branding, marketing film, photography, and point-of-view for their limited edition Geo.

Oh, and all 20 sold in a matter of months.

Brand Film

Badge

We created a mark grounded in the Geo’s off-road capabilities, while maintaining the modern look established by the paint scheme.

Banners

Photography

This bike looks incredible in action, but you really need time to study it to appreciate all of its features.

BTS

And what project would be complete without some good ole fashioned ‘making of’ content…?